Ways of working.

Structure and activities to help your team identify value for Co-op by designing around the needs and motivations of colleagues and customers.

Structure and activities

The Double Diamond design model was launched by the Design Council in 2004. It’s value is world-renowned and proven.

The model outlines a process that any person or team could use to ensure problems become well understood, evidence is used to make decisions and solutions are tested in the context they were designed for.

Illustration of Double Diamond
Double Diamond consists of 4 core phases.

Discover.

What are the valuable problems to solve?

During a discovery phase, we question, research and learn in order to make decisions based on evidence and validate assumptions.

Kick off

A way for all of your team to understand the purpose of your project.

Service mapping

Show the step-by-step journey of your product or service in a visual way.


Define.

Have we identified the key metrics and business objective?

A define phase allows us to focus based on our learnings. We can be clear when discussing the problem, opportunity and value we can create for people.

How might we

Turn your insights or problems in to questions.

Priority mapping

A way to prioritise when introducing and building new features.

Service mapping

Show the step-by-step journey of your product or service in a visual way.


Develop.

What solutions could solve the problem?

We can start to create and develop ideas that directly affect the defined problem and drive the key metrics.

Crazy eights

Create lots of ideas to solve 1 problem.

Design crits

Review your designs to improve them.

Dot voting

A quick democratic way to prioritise and refine lots of ideas.

Mind mapping

Get ideas and thoughts out of your head onto paper, in to the open.

Paper prototyping

Get early feedback on an idea using paper to make a prototype.

Storyboards

Sketch out an idea to explain it.


Deliver.

How do we create and optimise our solution?

Our ideas must now be tested in the situations they were intended for, with the people they are designed to help. We can then optimise and iterate to solve the problem.

Design crits

Review your designs to improve them.


Communicate.

How do we stay on track?

Working in the open and sharing understanding is essential for a team and stakeholders to create and deliver value.

Design crits

Review your designs to improve them.

Kick off

A way for all of your team to understand the purpose of your project.

Show and tell

Share progress and problems to a wider audience.

Stand up

Start each day as a team - ask for help, share problems and updates.


Feedback.

Want to know more?

Let us know if we can help you or your team apply these ways of working.

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